REDESIGN YOUR CAREER INTO ONE YOU LOVE.

Yazminca Woodward is a Master Coach and Award-Winning Creative Strategist who specialises in supporting women to define their passion-led career path and create success in their creative and passion-led endeavours.

HOW I WORK WITH WOMEN LIKE YOU

  • With a toolkit of 20+ of the most effective coaching and therapeutic modalities, we'll get to the root cause of any inner blocks so you can emerge as the truest and fullest expression of yourself.

  • Tapping into a decade of hands-on experience in shaping direction and success for brands like Nike, LVMH, Google, Visa and Netflix we’ll clarify your passion and path and turn it into tangible success.

  • With approaches that include doing less to achieve more, cycle syncing, outsourcing, automating and strong boundaries, we’ll create your next chapter in a way that creates more freedom, time and energy.`

Through 1:1 coaching I specialise in supporting women who refuse to spend their careers being burnt-out or bored-out to design thriving passion-led careers. My approach centres on revealing the truest, fullest, and most powerful version of each client, bringing together deep inner work with strategic and creative execution to craft a holistic framework for confident steps into paths that they are deeply passionate about, and that nourish their full lives.

Client stories

  • LAUREN'S STORY: FROM FEELING STUCK TO A DREAM ROLE WITH A 30% RAISE

    “I absolutely loved working with Yaz! She is so supportive & incredibly skilled. She guided me through really challenging moments that then left me feeling free & unblocked from things that were holding me back & that I’d been holding onto for decades. I loved the version of myself I became during the container & how I began to embody everything I dreamed of.”

  • CHRISTEN'S STORY: FROM AN INITIAL IDEA TO A PROGRAMME TO SUPPORT ASIAN-AMERICANS

    “I highly recommend working with Yaz. Yaz has great leadership and shares insights I didn’t think were possible. She has a lot of wisdom on business coaching and relationships and she holds a very safe and nurturing space. I can feel that she cares about my challenges and I trust her entirely with my heart.”

  • EMMA'S STORY: FROM CORPORATE BURNOUT TO A 6-FIGURE PASSION-LED BUSINESS

    “After severe burnout working in the corporate world, I needed to make a change. Yaz helped me release limiting beliefs, big fears and old wounds holding me back from pursuing my dream. I’m now living in total alignment & often can’t believe this gets to be my career and life. Yaz’s coaching made all the difference, it is one of the best investments you’ll ever make in yourself!”

  • ROSIE'S STORY: FROM THE BEATEN PATH OF SUCCESS TO A SWIMWEAR SIDEHUSTLE

    "I worked with Yaz to help design a roadmap for the next few years of my life. Prior to coaching, I felt like I wasn’t really sure what I wanted the next few years of my life to look like. Our coaching covered all aspects of my life from relationships to career. Yaz made me see my life goals in a totally new light, prioritising balance across the things I find important."

  • EMMA'S STORY: FROM ANXIETY AND SELF CRITICISM TO DEEP SELF CONFIDENCE

    “I came to Yaz wanting to shift patterns of “not enoughness” and wanted to be coached by someone who understood my busy career. Yaz helped me heal so many things; my relationship to self, relationship with my partner, experiencing less anxiety and overwhelm, by cultivating a strong and supportive relationship to my own self.”

HOW I CAN SUPPORT YOU

RISE

You’re already in your passion-led career but you’re coming up against some inner or outer blocks holding you back and you’re ready to step into your full potential and next level.

  • Ease and Aliveness Reset: Melt away stress, anxiety and pressure and create more energy, joy and capacity in your life and work

  • Vision Clarity: Think beyond limitations and clarify the next stage of your career that fully lights you up

  • Inner Glass Ceiling Breakthrough: Overcome inner obstacles like imposter syndrome, procrastination, fear of judgement & inner critic

  • Bold Action: Nail the 20% of actions and conversations that matter to move forwards

  • Embodied Leadership and Confidence: Leverage your unique strengths to step into deep confidence, worthiness, and presence

LAUNCH

You have ideas and passions on your heart you’d like to turn into a side hustle or full fledged business/new revenue stream but need some help fully defining it and actually starting and launching the damn thing.

  • Idea Clarity: Transform your passions into clear idea and monetisation strategy.

  • Time Creation: Carve out the time and mental space needed to bring your idea to life

  • Idea to Launch Roadmap: Define and have accountability on the steps from idea to execution and profit

  • Fearless Launching: Conquer self-doubt, fear of failure, and judgement that may be holding you back from launching your dream project

  • Founder Embodiment: Step confidently into your role as a founder and creator, unlocking your potential to shape and lead your business journey

PIVOT

You are in the “i’m stuck” feeling, you’re in a current career path but it isn’t fulfilling you, you want more time, energy and passion in your life and to step into your true purpose.

  • Reconnect with Your True Self: Peel back the layers that brought you to where you are today, rediscovering your authentic self

  • Clarity of Purpose and Genius: Gain a clear understanding of your purpose and what your next role or business is to fulfil this

  • Risk-Free Transition Planning: Strategically plan your career transition, creating financial stability

  • Authentic Confidence: Practice your truth and full expression across your life

  • Bold Breakthroughs and Success: overcome doubts, naysayers, and breakthrough into unconventional fields

My Story

From an early age, the dream was clear—I wanted a thriving career doing what I loved. At 8, I spent my time running my own radio station, churning out seasonal fashion collections from cereal boxes, dreaming of being a TV presenter and obsessing over stories of people who'd taken unorthodox paths in life.

But as time went on, societal expectations, my own uncertainties, and a challenging family life steered me toward the so-called 'sensible' path. I made a crucial trade—I exchanged creativity for what I thought was security. The academic grind became my focus, leading me to Oxford University, the epitome of "traditional success." Going into the working world, I tried to marry security with creativity, going into advertising and sprinting toward success. I climbed the ladder at an insane pace, worked with the biggest brands all over the world, achieved directorship, and was earning more than my family ever had, all by the age of 25.

Externally, it seemed I had it all together, but internally, it was a different story - no inner security, a constant self-critic, and a relentless effort to be the version of myself I believed was required for success. I kept my true self hidden, passion suffocated under the weight of expectation, and before I knew it I was in full burnout; lying on the floor, crying my eyes out, hair falling out, adrenals completely fatigued, and feeling totally unhappy.

This marked a turning point and major shift in my life. It initiated a soul-searching journey, the untangling of traumas, and a rediscovery of my core self. I stripped away layers, reconnecting with who I truly was, rediscovering my passions, and rebuilding my life from a place of healing and empowerment.

Today, I can truly say I f*cking love my career and life. I run my own passion business, hold a global design director role, and have found financial freedom, time for what truly matters, and a level of fulfilment I never imagined. I've learned it's not an either/or scenario. Another way exists—you can have creativity and security, success and authenticity, fulfilment in your career and in your life. My mission is to empower as many women as possible to discover this path - and in doing so give the world the gift of the full expression of who they truly are.

 FAQs

  • Coaching is a structure that facilitates the process of personal, professional and/or spiritual development. Initial taster coaching sessions are 45 minutes and are held on Zoom. The sessions will be led by the area you share you’d like support with. If we decided its a fit to work together beyond an initial taster session, we’ll agree to work together for a container of generally 3-6 months fully tailored to the shifts you’d like to make in your life during that time. We’ll have bi-weekly Zoom sessions and you’ll have access to always-on coaching via voice note and messaging when you need it.

  • I am a certified trauma-informed Master Coach with over 500 hours of experience in personal coaching. I completed my training at the industry-leading Elementum Coaching Institute under the mentorship of Christine Hassler, Preston Smiles, Alexi Panos, Stefanos Sifandos and guest teachers including Michaela Boehm and John Wineland. I also have just under a decade of experience coaching teams at the worlds biggest brands including Nike, Netflix, LVMH, Adidas, Google and Visa to implement change and realise bold visions. I am certified in the modalities of Somatics, Nervous System Regulation, Trauma Work, Internal Family Systems / Parts Work, Inner Child Work, Emotional Release, Manifestation and Magnetism, Non-Violent Communication (NVC), Healthy Boundary Setting, Masculine and Feminine Energetics, Neuro-Linguistic Programming (NLP), Vision and Values, Strategy & Action Plans and Whole Self Embodiment.

  • Whilst there are some overlaps in coaching and therapy there are also some key distinctions:

    Coaching is orientated around a future goal or vision you’d like to move toward and whilst we will work with your past experiences, this is always done in service of supporting how you desire to be today in your life and moving forwards.

    Coaching happens for a dedicated period of time (known as a coaching container) and work with clients happens both in session and outside of sessions via messaging, accountability and spot-coaching.

    Coaching is for individuals who are emotionally and psychologically healthy and who want to make changes and move forward in their lives. Coaching is not advice, therapy or counselling.

  • Yes, I work with clients from all over the world via Zoom. If you are unable to find a time slot that works for your timezone please email me at hello@coachingwithyaz.com and we can find a slot together.

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